It Knows You're Sad
The algorithm has built a version of you from your hesitations.
The algorithm has built a version of you from your hesitations.

You didn't tell it. You didn't post about it or search for it or even name it to yourself yet. It was just one of those evenings, shapeless and heavy, the kind you carry without explanation.
But the feed shifted anyway. Softer content. Slower videos. Things that didn't ask anything of you. No outrage, no takes, nothing that required a reaction. Just quiet, careful things, as if someone had noticed and adjusted the room.
You did not ask for this. You did not do anything, except scroll a little slower than usual, pause a little longer on certain things, skip past others without quite knowing why.
That was enough. The algorithm was watching the pace of your hands, the hesitations, the half-second before you decided to keep moving. It built something from all of that. Not the self you perform in captions, not the self you would describe if someone asked. The other one. The one that exists in the pauses.
It has been doing this for a long time. It knows your 3am searches and your abandoned carts and the videos you have watched more than once without telling anyone. It knows what you return to when you are not thinking about what you are returning to. It knows, in some quietly clinical way, more about your interior weather than most people you have dinner with.
This should feel sinister. Sometimes it does.
But then it serves you exactly the right song, unprompted, on an evening when you needed it without knowing you needed it, and for a moment you feel something that is almost like being understood. And you sit with that feeling and you are not sure whether to be grateful for it or frightened by it or whether those are, at this particular point in history, the same thing.
I keep coming back to this. The strangeness of being known so accurately by something that does not know you at all. That has never asked how you are, never sat across from you, never chosen to pay attention. It just processed the data you left behind without meaning to, all those small unguarded moments, and assembled them into something that looks, from a certain angle, like understanding.
Maybe this is what being known feels like now.
I'm not sure that makes it better. I'm not sure it makes it worse.
I'm just noticing it, at whatever hour this is, the way you notice things that don't have anywhere else to go.